Santa Cruz Is Open for Your Business

This site will guide you through the process of registering a new business in Santa Cruz, CA.

From Mayor Don Lane


Welcome to OpenCounter!

This tool will give you the same service and information as physically visiting the City Hall but with increased efficiency and convenience. Use it for cost and time estimates and to identify ideal locations for your business.

I hope you’ll find this tool helpful and easy to use as you build or expand your business. Thank you for investing in Santa Cruz – you’re the reason why its such a great place to live, work, and do business.

Business is Booming


median family income

per capita retail sales

private firms